The idea for AMOK Summer School came from our dissatisfaction with the current fashion/ creator scene. We have seen too many people not willing to help each other and work together just because of reasons like hate and egoism. From our short experience so far, we have encountered way more negativity than we believe we should. However, we still think that collaborating, exchanging ideas and experience and building products together leads to higher and better results.

Through the summer school we wanted to build a community of like-minded people, who we believe would also relate to the concept of amok. We wanted to use our platform to present them and show them love for what they are doing. Styling was our meeting point, but our graduates are creators and doers in many fields, hence why we advise you to give all of them a look and enjoy their work. The results of the campaign are still to be evaluated, but there are a few things we really hope it was able to achieve. A part of our mission with the campaign was to connect people, who we believe have similar vision and ideas and help build a community, which can work, learn, explore and create together towards the common goal of growth and improvement of self. Another part of our mission was to present those people, who inspire us and could hopefully inspire others as well through their work. Finally, we wanted to show that with love, respect and cooperation we would always overachieve.

At the end of the day we just want to meet new people and make new friends constantly. This is what we are all about. Through the campaign we met some amazing people who inspired us, who showed us love and with whom hopefully we will continue working and creating together in the future. Isn’t that beautiful? We want to say thank you to everyone who helped us during the campaign and to all our graduates, you were simply awesome, never stop growing and inspiring!